Strategic Thinking for Value Creation, workshop

2019-01-30 16:46:09

May 24-25, 2019

 The workshop “Strategic Thinking for Value Creation” 

 

In today’s increasingly dynamic environment, to compete successfully means creating substantial value for customers, stakeholders, and shareholders with the goal of achieving a sustainable competitive advantage. In this intensive two-day workshop, through a review of theory and best practices, we will explore how companies can pursue value innovation to outcompete their rivals. Participants will be introduced to a set of simple tools intended to further develop their capability to think strategically about the competitive environment, their customers and other relevant stakeholders, their company’s positioning against its rivals, and their company’s current and potential value propositions.  Examples of case studies will be provided to help facilitate participants’ understanding of the concepts and tools introduced in the workshop so that they will be prepared to apply them to pursue value creation for their own organizations.

Topics Covered:

  1. Introduction: The Logic of Strategic Thinking and its Importance
  2. Competences of a Strategic Thinker and Self-Assessment
  3. The Strategic Thinker as an Optometrist:  Tools for conducting a Situational Analysis
  4. Binoculars to examine the Macro-Environment: Scanning to identify Trends, Best Practices, Opportunities and Threats
  5. Binoculars to examine the Industry Environment: Understanding the Competitive landscape and Customers
  6. The Magnifying Glass to examine the internal Organization: evaluating strategy at corporate, business and functional levels, identifying core competences and assessing competitive advantage
  7. Business Model Innovation examples
  8. The Concept of Value Innovation: application of Blue Ocean concepts and tools to identify, evaluate and select among alternative scenarios to realize value innovation goals
  9. Building Blocks for an “Action Plan”: What will you do with what you have learned?
  10. Summary and conclusion

Workshop objectives:

  • Learn what strategic thinking is, why it is important, and what are the important competences essential to be able to think strategically
  • Master the use of diagnostic tools for strategy formulation
  • Understand the process of value innovation through case studies of disruptive business models
  • Develop working knowledge of the conceptual foundations of Blue Ocean strategy and how it can be applied for value innovation
  • Learn how to use Blue Ocean concepts and tools to launch a value innovation initiative in your company
  • Develop your capabilities as a strategic thinker to enhance your career development

For Whom:  This workshop is intended for leaders, managers, professionals, consultants, planners, and analysts as well as others occupying positions in which they are or will be expected to play a strategic role  In essence, early to mid-career working professionals who are or will soon will be involved in industry/competitive analysis, strategy formulation, and/or strategy implementation.

Benefits: Upon completion of this two-day workshops, participants should be able to understand the importance of strategic thinking, what it means to develop a strategic mindset, and what tools can be used to analyze the external competitive environment and internal organization as the foundation for strategic thinking and value creation. Ultimately, the goal is to assist participants in understanding what data to collect to understand the dynamic environment and business context, how to convert the data collected into useful information, and then how to develop actionable knowledge to pursue value innovation. Such a process is useful for helping companies to achieve a competitive advantage

Program Lecturer

Chet

Chet Borucki, PhD, Professor of Strategy and Management

Chet Borucki joined the Graduate School of Business at Nazarbayev University as the Founding Associate Dean for MBA Programs and Professor of Strategy and Management on 1 August, 2013. He received his PhD in Organizational Behavior and Human Resources Management from the University of Michigan Business School (1989) and also holds Masters Degrees in Organizational Psychology (University of Michigan, 1984) and Business Administration (University of Massachusetts, 1978) and an undergraduate degree in Psychology (University of Massachusetts, 1975).

Previously he held appointments as Associate Dean and Academic Director for MBA programs at TIAS Business School in The Netherlands. He has also held academic positions at Temple University Japan where he served as the Director of the EMBA program, the International University of Japan where he served as the Dean of the Graduate School of International Management, Seoul National University, Nyenrode University (The Netherlands Business School), and New York University.

Among the popular courses he has taught are Strategic Management, Management of Change, and Analysis of Organizations. In addition to his academic appointment at Nazarbayev University, he is a consultant, speaker, writer, management development specialist, and facilitator who specializes in organizational analysis, strategy formulation and implementation, change management, and high performance work organizations.

The American, European, Japanese and Kazakh companies in which he has been involved in consultation, management development and/or research initiatives include Ameritech, British-American Tobacco, Carlsberg-Uzbekistan, Digital Equipment Corp., General Electric, Honeywell, Jac van Ham International B.V., John S. Herold, Inc., Konami, Kazakhmys, ING Bank, METRO Group, Panasonic, Nissan, Northern Telecom, Rijkswaterstaat (Ministry of Transport, Public Works, and Water Management of the Netherlands), Royal Dutch Shell, Shiseido Co., LTD., Samruk-Kazyna, Sybase, TRW, Torch Energy Advisers Inc., and Whirlpool Corp.

 

TENTATIVE PROGRAM SCHEDULE

DAY-1

08:30-09:00

Registration

09:00-10:30

Session 1 Introduction: The Logic of Strategic Thinking and its Importance

10:30-11:00

Break

11:00-12:30

Session 2 The Macro-Environment: Scanning to identify Opportunities and Threats

12:30-13:30

Lunch

13:30-15:00

Session 3 The Industry Environment: understanding the competitive landscape – industry key success factors, strategic groups, profit pools, the business canvas, value curves

15:00-15:30

Break

15:30-17:00

Session 4 The Organizational Environment: evaluating strategy at corporate, business and functional levels, identifying core competences and assessing competitive advantage


DAY-2

09:00-10:30

Session 5 Value Innovation: application of Blue Ocean concepts and tools to identify, evaluate and select among alternative scenarios to realize value innovation goals

10:30-11:00

Break

11:00-12:30

Session 6 From Strategy to Action: Developing an Implementation Plan

12:30-13:30

Lunch

13:30-15:00

Session 7 From Strategy to Action: Developing an Implementation Plan

15:00-15:30

Break

15:30-17:00

Session 8 Summary and conclusion

Price: 195 000 tenge

Registration here