Strong marketing strategy is about driving profitable growth
Strong marketing strategy is about driving profitable growth. The course is focused on key strategic aspects of driving profitable growth, such as identifying market opportunities, selecting strategic target markets, and positioning brands. During the course, we aim at identifying winning strategies for a set of businesses. The course is based on the combination of theory, case studies, and practical implementation of learned ideas in local companies.
What will you learn?
Understanding fundamental concepts and tools of strategic marketing
Understanding customers’ needs and desires of and maximizing value for customers;
Mastering the methods of market analysis, segmentation, targeting and positioning
Understanding the value of competitive positioning
Mastering approaches to strategic pricing
Understanding the concept of integrated marketing
Understanding the strategic importance of digital marketing for business