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Workshop

Strategic Marketing

Strong marketing strategy is about driving profitable growth

strategy

Strategic Marketing

Strong marketing strategy is about driving profitable growth. The course is focused on key strategic aspects of driving profitable growth, such as identifying market opportunities, selecting strategic target markets, and positioning brands. During the course, we aim at identifying winning strategies for a set of businesses. The course is based on the combination of theory, case studies, and practical implementation of learned ideas in local companies.

For whom?

Marketing specialists

Entrepreneurs

Company executives

What will you learn?

Understanding fundamental concepts and tools of strategic marketing

Understanding customers’ needs and desires of and maximizing value for customers;

Mastering the methods of market analysis, segmentation, targeting and positioning

Understanding the value of competitive positioning

Mastering approaches to strategic pricing

Understanding the concept of integrated marketing

Understanding the strategic importance of digital marketing for business



Contact us:

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Gulnar Yermagambetova

Manager

8 (7172) 70-64-60

gsb.exed@nu.edu.kz

Bakyt Ospanova

Senior manager

8(7172) 69-45-74

bakyt.ospanova@nu.edu.kz