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Patrick Duparcq


Patrick Duparcq

PhD (Marketing and Econometrics), Purdue University, USA

Research interests


Subject areas

Global Marketing, Digital Marketing, E-commerce, Mobile Marketing, Marketing Strategy, Technology Forecasting, Internet of Things, Smart Cities


Nazarbayev University Graduate School of Business Office No. 6.087 Office: +7 (7172) 69 45 68 email:

Dr. Patrick Duparcq received his PhD in Marketing and Econometrics from Purdue University and a MSc. in Quantitative Economics from the University of Antwerp. His teaching and research interests include Global Marketing, Digital Marketing, Marketing Strategy and Technology Forecasting. He has taught in Executive programs in the US, Europe and Asia. Before coming to Nazarbayev University, Dr. Duparcq was at the Kellogg School of Management at Northwestern University.
Dr. Duparcq is a recognized technology strategist and technology visionary with twenty years of expertise in technology forecasting, marketing, and technology implementation. He has a track record of “predicting and planning for the next wave”.
Over the last 20 years, Dr. Duparcq’s expertise in technology and marketing has helped companies to develop a digital strategy and implement technology in several business functions; he has helped some of Europe’s top business schools in positioning and globalization; he has also provided advice to federal, regional and local governments.
In a 2008 book “Online Marketing Heroes” (Michael Miller, Wiley Publications), Dr. Duparcq was selected as one of 25 successful online marketing gurus shaping the ideas and views on online marketing.