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Wilfred Amaldoss

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Wilfred Amaldoss

PhD, Wharton School of the University of Pennsylvania Professor of Marketing at Duke University


Wilfred Amaldoss Thomas A Finch Jr. Endowment Professor and Professor of Marketing, Duke University. Professor Amaldoss received his Ph.D in Marketing in 1998 from the Wharton School of the University of Pennsylvania. He holds an MBA from the Indian Institute of Management, Ahmedabad. He has taught earlier at the Krannert Graduate School of Management of Purdue University. He is interested in understanding strategic behavior in the context of pricing and advertising. Recent publication credits include “Branding Conspicuous Goods” (joint with Sanjay Jain) in Management Science 2015; “Bidding Costs and `Broad Match’ in Sponsored Search Advertising” (joint with KInshuk Jerath and Amin Sayedi) in Marketing Science, 2015; “First-Page Bid Estimates and Keyword Advertising,” (joint with Preyas Desai and Woochoel Shin) in Management Science 2015, “Multi-tier Store Brands,” (with Woochoel Shin) in Journal of Marketing Research 2015; “Do Firms Endowed with Higher Strategic Ability Earn Higher Profits?” (joint with Carl Mela and Bobby Zhou) in Journal of Marketing Research 2015.