Ралица Николаева
PhD (Marketing) Purdue University, USA
Ассоциированный Профессор по Маркетингу
  • Биография
  • Список публикаций
  • Исследования
  • Курсы
  • Контакты

Ралица Николаева является Ассоциированным профессором по маркетингу в Высшей школе бизнеса Назарбаев Университета. Ранее она преподавала в ISCTE — Instituto Universitario де Lisboa (Португалия), Университет Висконсина Милуоки, Университет Пердью и GISMA Business School (Германия). Она получила докторскую степень в Krannert School of Management Университета Пердью, США. В настоящее время она работает на институциональных и когнитивных драйверах принятия практик, включая социальных инноваций. Исследование д-ра Николаевой были опубликована в ведущих международных научных журналах, и она является редактором Global Economics and Management Review и членом редакционного совета Management Decision. Она является членом Академии маркетинга, Европейской академии маркетинга и Европейской Академии управления. Д-р Николаева также соучредитель и попечитель Initiative for Social Empowerment в Лондоне, Риме и Софии.

Recent Academic Publications

Nikolaeva, Ralitza, Amit Bhatnagar, and Sanjoy Ghose (2015) “Exploring Curvilinearity through Fractional Polynomials in Management Research” Organizational Research Methods, 18(4), 738-760

Bhatnagar, Amit, Ralitza Nikolaeva, and Sanjoy Ghose (2014) “Online Market Entry: The Motivations for Imitation across Retailer Types” Managerial and Decision Economics, first online DOI: 10.1002/mde.2708

Nikolaeva, Ralitza (2014), “Interorganizational Imitation Heuristics Arising from Cognitive Frames” Journal of Business Research, 67(8), 1758-1765

Nikolaeva, Ralitza and Marta Bicho (2011), “The Role of Institutional and Reputational Factors in the Voluntary Adoption of Corporate Social Responsibility Reporting Standards,” Journal of the Academy of Marketing Science, 39(1), 136-157

 

Working Papers

Nikolaeva, Ralitza and Silvia Dello Russo “Office Design and Dignity at Work in the Knowledge Economy” chapter accepted to appear in Dignity and Organizations, Monika Kostera and Michael Pirson (Eds.), Palgrave McMillan (Humanism in Business Series)

Bicho, Marta, Ralitza Nikolaeva, and Carmen Lages “Inter-category Positioning as Strategic Balance in a Marginalized Market Category” reject, resubmit at Journal of Business Venturing

Nikolaeva, Ralitza “When Theory Is Not Enough: Imprinting, Inertia, and Non-linear Dynamic Effects” in preparation for Management Science

 

Recent Presentations or Conference Papers

Bicho, Marta, Ralitza Nikolaeva, and Carmen Lages (2015) “Inter-category Positioning as Strategic Balance in a Marginalized Market Category,” European Academy of Management (EURAM), Warsaw, Poland — Best Paper award at the Strategy Process and Practice Track

Nikolaeva, Ralitza and João Azambuja (2015) “Inter-Firm Imitation in Social Media Adoption: A Cognitive Framework,” European Academy of Management (EURAM), Warsaw, Poland

Bicho, Marta, Ralitza Nikolaeva, and Carmen Lages (2014) “Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM),” Proceedings of the 17th World Marketing Congress, Academy of Marketing Science, Lima, Peru

Nikolaeva, Ralitza (2014) “Demand-Side Perspective of Technology Substitution: Disadopting Landlines for Mobile Phones,” European Marketing Academy Conference (EMAC), Valencia, Spain

  • Diffusion of innovations – imitation, first mover advantages, market/category formation, adoption/disadoption of innovations
  • Market ecology
  • Institutionalization

Marketing Management

Nazarbayev University Graduate School of Business

Office No. 6.045

Office: +7 717 2 69 45 75 

Mobile: +7 705 2447732

E-mail:   ralitza.nikolaeva@nu.edu.kz