Ona_new A. Onajomo Akemu
Ph.D., Rotterdam School of Management
Assistant Professor of Strategy and Entrepreneurship
  • Biography
  • Publications
  • Research
  • Teaching
  • Contact

Onajomo (Ona) Akemu is an Assistant Professor in Strategy & Entrepreneurship with expertise in entrepreneurial decision making. He started his academic career after receiving a PhD from the Rotterdam School of Management (RSM), an M.Sc. in Petroleum Engineering from Imperial College, London, and an MBA from London Business School (LBS). His research and teaching focuses on: (1) decision making and strategy implementation within nascent entrepreneurial ventures; (2) improving qualitative methodology; and (3) managerial effectiveness in established organizations.

Onajomo’s research has been published in reputable academic journals, such as Journal of Management Studies and Organizational Research Methods. Prior to graduate studies, he worked as an engineer/consultant in the international oil & gas industry and also advised start-up enterprises in The Netherlands.

A native of Nigeria, Onajomo has lived in the United Kingdom, Russia, The Netherlands, and now Kazakhstan. He is fluent in English, Dutch, Yoruba and West African Creole.

Recent academic publications

 Akemu, O., & Abdelnour, S. (2018). Confronting the Digital: Doing Ethnography in Modern Organizational Settings. Organizational Research Methods, doi:https://doi.org/10.1177/1094428118791018

Akemu, O., Whiteman, G., & Kennedy, S. (2016). Social enterprise emergence from social movement activism: The Fairphone case. Journal of Management Studies, 53(5), 846-877. (http://onlinelibrary.wiley.com/doi/10.1111/joms.12208/epdf)

Book chapters

Akemu, O., Mes, A., and Comiteau, L. (in press) “Bottom Up: Changing the Community Engagement Model in Shell Nigeria.” Forthcoming in Managing Toward Sustainable Enterprises: An Executive Case Book. Edited by Gilbert Lenssen and N. Craig Smith 

Working papers
“Effectual and Causal Decision Making: Shifts in Product Development Cycle”
“The Role of Signal Amplifiers in Crowdfunding of Technology Ventures: Who Matters for Signalling Quality?” With Riccardo Valboni (Rotterdam School of Management)
“Corporate Social Responsibility Practice in the MNE as Synchronous Acquiescence and Manipulation: Huawei in Kenya.
Teaching cases
Akemu, O; Whiteman, G. (2015). “Organising for Sustained Social Impact: The Fairphone Case.” The Case Centre (http://www.thecasecentre.org/educators/products/view?id=129867)

Practitioner publication

Hoorn, M., Akemu, O., Greeven., Klein, M., “Chinese investment strengthens the Dutch innovation system for the Dutch (in Dutch) institute of science and technology, 2012 (http://www.awt.nl/upload/documents/tinymce/Artikel-Chinese-investeringen-versterken-het-Nederlandse-innovatiesysteem.pdf)

Recent conference presentations

“Social Enterprise from Social Movement: The Fairphone Case” at Academy of Management (AOM) Conference. (Anaheim, California, August 2016)

“Social Enterprise from Social Movement: The Fairphone Case” at Seventh International Symposium on Process Organization Studies. (Kos, Greece, June 2015)

“How do social movements lead to formation of a market niche” at European Group for Organisation Studies(EGOS) Conference. (Rotterdam, June 2014)

  • Strategy making and implementation
  • Entrepreneurial decision making
  • Mixed method research
  • Small and Medium Enterprise (SME) Executive Development
  • Entrepreneurship 
  • Management and Organizations
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