Mushegh Harutyunyan
PhD., Washington University, USA
Assistant Professor of Marketing
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Mushegh Harutyunyan joined NU GSB in 2017 as an Assistant Professor of Marketing. Prior to that, he obtained his Ph.D. at Washington University in St. Louis, an M.A. at Indiana University–Bloomington as an Edmund Muskie fellow, and a B.A. at Yerevan State University. His current research focuses on competitive strategies, market entry, pricing, distribution channels and behavioral modeling. His research has appeared in the Journal of Retailing.
For further details, visit his personal web-site: 

Harutyunyan M, Jiang B (2017) “Why keep your product value secret from competitor’s customers? Journal of Retailing 93(3):382-399

Working Papers

Harutyunyan M, Jiang B, Narasimhan C, “Competitive implications of consumer fairness concerns” preparing for resubmission to Management Science

Harutyunyan M, Jiang B, “The bright side of having an enemy” under second-round review at Journal of Marketing Research

Harutyunyan M, Narasimhan C, “Late product release: The strategic benefit of lost sales”

Market competition, competitive strategies, pricing, distribution channels, behavioral economics

Marketing Management, Competitive Analaysis

Nazarbayev University Graduate School of Business
Office No. Block C3,  6044
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