Mushegh Harutyunyan
PhD., Washington University, USA
Assistant Professor of Marketing
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Mushegh Harutyunyan has joined NU GSB in 2017 as an Assistant Professor of Marketing. Prior to that, he has obtained his Ph.D. at Washington University in St. Louis, an M.A. at Indiana University–Bloomington as an Edmund Muskie fellow, and a B.A. at Yerevan State University. His current research focuses on competitive strategies, market entry, pricing, distribution channels and behavioral modeling. His research has appeared in the Journal of Retailing.
For further details, visit his personal web-site: https://mharutyunyan.wixsite.com/mush  

Harutyunyan M, Jiang B (2017) Strategic implications of keeping product value secret from competitor’s customers, Journal of Retailing (forthcoming)

Market competition, competitive strategies, pricing, distribution channels, behavioral economics

Marketing Management, Competitive Analaysis

Nazarbayev University Graduate School of Business
Office No. Block C3,  6044
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