Mushegh Harutyunyan has joined NU GSB in 2017 as an Assistant Professor of Marketing. Prior to that, he has obtained his Ph.D. at Washington University in St. Louis, an M.A. at Indiana University–Bloomington as an Edmund Muskie fellow, and a B.A. at Yerevan State University. His current research focuses on competitive strategies, market entry, pricing, distribution channels and behavioral modeling. His research has appeared in the Journal of Retailing.
Harutyunyan M, Jiang B (2017) Strategic implications of keeping product value secret from competitor’s customers, Journal of Retailing (forthcoming)
Market competition, competitive strategies, pricing, distribution channels, behavioral economics
Marketing Management, Competitive Analaysis
Nazarbayev University Graduate School of Business
Office No. Block C3, 6044
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