"Strategic Marketing" workshop

12/Oct/2017 - 13/Oct/2017   

12-13 October, 2017

Strategic Marketing

Determining the optimal “go-to-market” strategy in real market situations requires making a large amount of complex and interrelated decisions on sales force management, pricing, product design and advertising, all within the context of the market place, competitive dynamics and uncertainty about consumer behavior. Participants will learn to make marketing strategy decisions.

Program Curriculum

The strategic marketing program provides tools to marketing professionals to obtain an integrated view of all marketing decisions (product design, pricing, positioning, sales and advertising). A simulated go-to market strategy execution combined with business cases make this a very hands-on program. A computer-based simulation environment is used over the length of the entire program where participants will actively make decisions and compete with other companies for market share and profit.

The program provides insights into best practices and proven tools. It offers a framework to successfully outline and implement marketing strategies. Topics include:

  • Interaction between all the marketing variables
  • Sales forecasting, Market Segmentation, Targeting, and Positioning
  • Marketing research tools that help support marketing strategy analysis & decisions
  • Business cases that illustrate the interaction of marketing decision variables
  • A computer-based business simulation that allows participants to actively experience the dynamics of competition.

For Whom

The strategic marketing program is designed for marketing professionals and business executives involved in making strategic decisions about the product offering(s) of their company. Previous experience or exposure to marketing is recommended.

Benefits

  • A deeper understanding of the tools, techniques, and frameworks that the world’s top marketing professionals use to design and implement marketing strategies.
  • Learn to interpret and use marketing research techniques
  • Learn how top marketing companies in the world do strategy design & implementation

Program schedule

DAY-1

08:30-09:00

Registration

Faculty

09:00-10:45

 

 

10:45-11:00

Break

 

11:00-12:50

 

 

12:50-13:00

Group Photo

 

13:00-14:00

Lunch

 

14:00-14:45

 

 

15:30-15:45

Break

 

15:45-16:45

 

 

16:45-17:30

 

 


DAY-2

09:00-10:45

 

 

10:45-11:00

Break

 

11:00-13:00

 

 

13:00-14:00

Lunch

 

14:00-14:45

 

 

15:30-15:45

Break

 

15:45-17:00

 

 

17:00-17:30

Wrap-up & Certificates

 

Venue: Nazarbayev University Graduate School of Business, 53 Kabanbay Batyr Ave.,  Astana

Date: October 12-13, 2017.

Price: 195 000 tenge

The price includes all course materials.

Contact us:

Arailym Kadyrova
+7 7172 69 45 74
+7 701 214 7776
arailym.kadyrova@nu.edu.kz 

Yerken Turganbayev
+7 7172 70 91 81
+7 777 274 9756

COST : 195000