Strategic Marketing
Strong marketing strategy is about driving profitable growth
Strategic Marketing
“Marketing makes or breaks a business,” many experts claim. Strong marketing strategy is about driving profitable growth. What are the ideas behind the modern approach to marketing, and what are the processes and decisions that will help a manager develop a successful marketing plan? “Strategic Marketing” workshop is designed for managers and executives to develop their skills in understanding how to critically approach to marketing-related issues. The goal of the program is to sharpen the participants’ marketing skills, with an emphasis on developing, managing, and evaluating marketing activities which include (1) assessing 3C’s (company, customers, and competitors), (2) segmenting current and potential customers, and (3) developing plans for winning marketing strategy (product positioning, pricing, distribution, promotion/advertising). The course represents the blend of lectures and active learning methods, where students are engaged in active discussion and practicing exercises in certain topics to apply theoretical knowledge.
  • Dates:
    The date will be available soon.
  • Venue:
    offline (at Nazarbayev University)
  • Price:
    210 000 KZT
The following discounts are available:
20% discount - if payed online or based on an invoice (without a contract) until October 10, 2022;
Discounts for certain categories of individual and corporate clients remain valid (check with the manager for details).
For whom?
  • Entrepreneurs and owners of business;
  • Company executives and managers;
  • Heads of Marketing department, marketing managers and specialists;
  • Any other interested specialists.
What will you learn?
  • Understanding fundamental concepts and tools of strategic marketing
  • Evaluation and addressing customer needs and maximization of the value for customers
  • Analysis of the market based on segmentation-targeting-positioning
  • Usage of competitive positioning, differentiation, including the use of perceptual mapping
  • Usage of integrated marketing for boosting overall marketing efficiency.
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Program Faculty
Mustafa Karatas

Assistant Professor

PhD, Koç University

Mustafa Karatas received his Ph.D. in Business Administration with concentration in Marketing from Koç University (Turkey). Dr. Karatas’s research interests and expertise are in consumer psychology and decision making. His past and ongoing research explores consumer decisions and effectiveness of marketing communications in a variety of contexts including sustainability and green consumption, charity giving, product bundle evaluation, foreign language processing, and preference for automated/AI over human marketing agents. His teaching interests include Marketing Management, Marketing Research, and Consumer Behavior.
Program Schedule
Analyzing the Market
Validating the Managerial Hunch: Marketing Math
Group exercise on 3C analysis and discussion
Developing Marketing Strategy: How can I best position my product?
Developing Marketing Strategy: How can I best communicate my product?
Case analysis and discussion on product positioning and communication
Регистрация на семинар / Registration on workshop
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Contact us:

Gulnar Yermagambetova
Senior Manager
+7 (7172) 70 64 60
Aigerim Zholmyrza
+7 (7172) 70 57 63