PhD, Koç University
Mustafa Karatas received his Ph.D. in Business Administration with concentration in Marketing from Koç University (Turkey). Dr. Karatas’s research interests and expertise are in consumer psychology and decision making. His past and ongoing research explores consumer decisions and effectiveness of marketing communications in a variety of contexts including sustainability and green consumption, charity giving, product bundle evaluation, foreign language processing, and preference for automated/AI over human marketing agents. His teaching interests include Marketing Management, Marketing Research, and Consumer Behavior.